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Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard is a renowned ice cream shop and parlor that serves delicious frozen treats including their popular Italian Ice, Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches and Gelati. With over 600 outlets in 31 states across the country, the restaurant offers signature Misto and Blendini creations that are irresistible. The family-owned business was started by Bob Tumolo in Bensalem, PA in 1984 with the goal of earning extra income which then transformed into a nationwide sensation. Whether you're looking to quench your thirst or satisfy your sweet tooth, Rita's Italian Ice & Frozen Custard is guaranteed to leave you happy and refreshed.

Recent social media posts

Brownie Bite🤝 Cookie Dough 🤝 Frozen CustardThe real question is…Which one are you choosing? 👀👇Availability may vary by s...
06/26/2026

Brownie Bite🤝 Cookie Dough 🤝 Frozen Custard

The real question is…

Which one are you choosing? 👀👇

Availability may vary by shop and day!

06/26/2026
06/26/2026

Ice Guy is ready for Summer… Are you?

Beach days, sunshine, and Rita’s in hand… he’s got it all figured out.

So… are you ready yet?

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?Host...
06/25/2026

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽

The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?

Hosting a watch party? Make it even cooler with Rita's catering, Italian Ice, or Frozen Custard are the perfect game-day treats for your crew.

Stop by your local Rita's to grab everything you need before kickoff! 🍧🎉

👇 Drop your score prediction in the comments!

Flavor availability may vary by day and location.

POV: you said you weren’t hungry 😅🍧These close-ups are doing way too much… sorry in advance for the cravings 👀
06/25/2026

POV: you said you weren’t hungry 😅🍧

These close-ups are doing way too much… sorry in advance for the cravings 👀

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.Dive into Rita’s newest obsession with a Mermaid Gelati or...
06/24/2026

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.

Dive into Rita’s newest obsession with a Mermaid Gelati or Mermaid Ice Blender 💖🌊

Sweet, sparkly, and made for your beach-day besties.

Tag your mermaid crew below ⬇️🫧

If this doesn’t scream summer… what does? ☀️🌊💙Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard...
06/23/2026

If this doesn’t scream summer… what does? ☀️🌊💙

Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard for the ultimate smooth summer sip 🍧🥤

Who’s grabbing one today? 👀👇

Availability may vary by shop and day!

Fourth of Gelati®🇺🇸🍧Layers on layers of summer happiness, the only thing missing is fireworks 🎆Celebrate the 4th, the Ri...
06/22/2026

Fourth of Gelati®🇺🇸🍧

Layers on layers of summer happiness, the only thing missing is fireworks 🎆

Celebrate the 4th, the Rita’s way.

Summer starts NOW ☀️🍧And the summer must-have list?From beach plans to chaotic photo dumps, make every summer moment a l...
06/21/2026

Summer starts NOW ☀️🍧

And the summer must-have list?

From beach plans to chaotic photo dumps, make every summer moment a little sweeter with Rita’s. 💙

Today only: Get a small Italian ice for just $1 with any purchase, exclusively in the app!

Flavor availability may vary by day and location.

Happy Father’s Day 🍧💙He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎$1 Small ...
06/21/2026

Happy Father’s Day 🍧💙

He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎

$1 Small Italian Ice with purchase, today only.

Happy Father's Day!Player 1 deserves the ultimate power-up thisFather's Day 🎮🍧Slide to reveal your surprise 👀Available i...
06/21/2026

Happy Father's Day!

Player 1 deserves the ultimate power-up this
Father's Day 🎮🍧

Slide to reveal your surprise 👀

Available in the Rita's app only 📲

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️Comment 🍦 if you’re pulling up, offer only...
06/20/2026

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️

Comment 🍦 if you’re pulling up, offer only valid in the app tomorrow only!

06/19/2026

Mermaid Ice is at Rita's and it did NOT come to play.

Limited time only, come get yours before she swims away. 💙🩵

06/19/2026

To Rita’s… and beyond 🍧🚀

Sweet treats, summer nights, and flavors worth obsessing over 😏

Sounds like the perfect adventure to us.

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little differentStop b...
06/18/2026

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little different

Stop by Rita’s and try our Matcha!

Availability may vary by shop and day!

Find your flavor… find your personality 🍧🌴 The Beach Babe → Blue Hawaii🌶️ The Adventurer → Mango + Tajín🎢 The Adrenaline...
06/18/2026

Find your flavor… find your personality 🍧

🌴 The Beach Babe → Blue Hawaii
🌶️ The Adventurer → Mango + Tajín
🎢 The Adrenaline Lover → Cotton Candy
🎆 The Nostalgic One → Mango

Availability may vary by shop and day!

Tag your flavor twin below 👇

06/17/2026

Great Chefs. Great cause.🍋💛

Loved being part of this past weekend with

What’s your Rita’s personality? 👀Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us you...
06/17/2026

What’s your Rita’s personality? 👀

Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us your flavor style below ⬇️

Flavor availability may vary by location.

Straight out of the sea… and into your cup 🧜‍♀️🍧Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t k...
06/15/2026

Straight out of the sea… and into your cup 🧜‍♀️🍧

Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t know you needed.

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.Which one...
06/13/2026

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.

Which one are you grabbing first? 👀

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a ...
06/11/2026

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a difference before the fundraiser ends. Every visit counts 💛

06/08/2026

When a sweet treat supports an even sweeter cause 💛🍋

Join us in supporting Alex’s Lemonade Stand Foundation and helping make a difference one cup at a time.

Stop by Rita’s, spread the love, and support the fight against childhood cancer.

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧Don’t wait… it won’t be here forever 👀
06/05/2026

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧

Don’t wait… it won’t be here forever 👀

Pick your flavor… and your grad personality 🎓🍧💙 Blue Raspberry🥭 Mango🍒 Cherry💚 Green AppleWhich one are you claiming? 👀👇...
06/03/2026

Pick your flavor… and your grad personality 🎓🍧

💙 Blue Raspberry
🥭 Mango
🍒 Cherry
💚 Green Apple

Which one are you claiming? 👀👇

Availability may vary by shop and day.

Address

Cedarbrook Plaza Shopping Center 1000 Easton Road
Wyncote, PA
19095

To reach Easton Road in Wyncote, you can take the regional rail to Jenkintown-Wyncote Station and then take a short walk to Easton Road.
Alternatively, if you are driving, you can take Route 309 and turn onto Church Road. From there, you can turn onto Easton Road.
There is usually street parking available on Easton Road or nearby side streets.

Opening Hours

Monday 11:30am - 9:30pm
Tuesday 11:30am - 9:30pm
Wednesday 11:30am - 9:30pm
Thursday 11:30am - 9:30pm
Friday 11:30am - 9:30pm
Saturday 11:30am - 9:30pm
Sunday 11:30am - 9:30pm

Telephone

+12152773976

Alerts

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What people say

Rita's Italian Ice & Frozen Custard, located on Easton Road in Wyncote, has received mixed reviews from various sources. According to a recent review in the Philadelphia Inquirer, the ice cream shop offers a wide variety of flavors and toppings for their Italian ice and frozen custard. The reviewer praised the creamy texture of the custard and the refreshing taste of the Italian ice. However, they noted that the prices were slightly higher than other local ice cream shops.

A review from Philadelphia Magazine was more critical of Rita's Italian Ice & Frozen Custard. The reviewer found that the custard lacked flavor and was too sweet, while the Italian ice was overly syrupy. They also noted that the service was slow and unorganized.

Online reviews on Yelp were generally positive, with many customers praising the unique flavors offered at Rita's Italian Ice & Frozen Custard. One customer wrote, "I love coming here for their seasonal flavors like pumpkin pie and candy cane! The staff is always friendly and helpful." Another customer commented on the generous portion sizes, saying "The small size is actually pretty big compared to other places."

However, some negative reviews on Yelp mentioned issues with cleanliness and long wait times during peak hours. One customer wrote, "The store was dirty and there were flies buzzing around. It made me lose my appetite." Another customer complained about waiting in line for over 30 minutes during a hot summer day.

Overall, it seems that Rita's Italian Ice & Frozen Custard has its strengths and weaknesses as an ice cream shop. While some reviewers have praised their unique flavors and creamy texture, others have criticized their prices or lackluster service. Customers should take these factors into consideration when deciding whether to visit this establishment.

Note: The most recent reviews used in this article were published within the past year as of September 2021.

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