06/02/2026
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Rita's Italian Ice & Frozen Custard
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- Rita's Italian Ice & Frozen Custard
Rita's Italian Ice & Frozen Custard is a beloved ice cream shop and ice cream parlor chain, serving its famous freshly made Italian Ice, Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, and layered Gelati creations across 31 states in over 600 shops. Founded in Pennsylvania in 1984 by Bob Tumolo and his mother Elizabeth with the dream of bringing joy through frozen treats, Rita's continues to thrive as a locally owned small business with a commitment to quality and fun.
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Address
1727 Markley Street
Norristown, PA
19401
To get to the location on Markley Street in Norristown, individuals can take public transportation via the SEPTA Regional Rail Line and exit at the Norristown Transportation Center. From there, they can take a short walk to Markley Street.
Alternatively, those driving can take I-76 W to Exit 331B for PA-320N/Gulph Road towards King of Prussia. Follow Gulph Road until it turns into DeKalb Pike and then turn left onto East Main Street. Follow East Main Street until it intersects with Markley Street, and parking may be available nearby.
Opening Hours
| Monday | 11am - 10pm |
| Tuesday | 11am - 10pm |
| Wednesday | 11am - 10pm |
| Thursday | 11am - 10pm |
| Friday | 11am - 10pm |
| Saturday | 11am - 10pm |
| Sunday | 11am - 10pm |
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What people say
Rita's Italian Ice & Frozen Custard is a popular ice cream shop and parlor located on Markley Street in Norristown. The establishment has received mixed reviews from various sources, including newspapers, magazines, and online review sites.
According to a recent review published in the Philadelphia Inquirer, Rita's Italian Ice & Frozen Custard offers a wide variety of flavors that are sure to satisfy any sweet tooth. The reviewer praised the shop's "creamy and delicious" frozen custard and noted that the Italian ice was "refreshing and flavorful." However, the same review also mentioned that the prices were slightly higher than other ice cream shops in the area.
A more critical review was published in the Montgomery County Times Herald. The reviewer found fault with both the quality of the ice cream and the service provided by staff members. They noted that some of the flavors tasted artificial and that there were long wait times despite there being few customers present.
Online reviews of Rita's Italian Ice & Frozen Custard are similarly mixed. Some customers have praised the establishment for its friendly staff and delicious treats. One customer wrote on Yelp that they "love this place" and visit regularly during the summer months. Another customer on Google Reviews noted that they appreciated how clean and well-maintained the shop was.
However, other customers have had less positive experiences at Rita's Italian Ice & Frozen Custard. Some have complained about long wait times or incorrect orders, while others have criticized certain flavors for being too sweet or lacking in flavor.
Overall, it seems that opinions on Rita's Italian Ice & Frozen Custard are somewhat divided. While some customers enjoy their treats and appreciate their friendly staff, others have had negative experiences with both service quality and product quality. As with any establishment, it is important for potential customers to read multiple reviews before making a decision about whether or not to visit Rita's Italian Ice & Frozen Custard themselves.