Recent social media posts
06/03/2026
Pick your flavor… and your grad personality 🎓🍧
💙 Blue Raspberry
🥭 Mango
🍒 Cherry
💚 Green Apple
Which one are you claiming? 👀👇
Availability may vary by shop and day.
06/02/2026
What’s behind the door? A sweet way to give back.
Purchase a treat and support Alex’s Lemonade Stand.
Alex's Lemonade Stand Foundation
06/01/2026
This is what we call berry exciting!
Blackberry Ice has officially joined the Rita’s lineup, and we can’t wait for you to try it.
Drop a 🫐 if this is your next order.
Flavor availability may vary by location.
05/31/2026
3 choices… but you can only pick one 👀
Which one are you going for 🍵🍓🍯
05/29/2026
SwICEy is calling.
05/28/2026
This $1 is on a mission 🚗💨🍧
Hint: it ends somewhere sweet AND meaningful 💛
Stop by Rita’s to donate!
05/27/2026
Give back while you treat yourself! Support Alex's Lemonade Stand Foundation at your local Rita’s and help fight childhood cancer.
05/26/2026
Ice Guy is ready for the summer sun! Are you? ☀️🍧
05/26/2026
Pucker up! 💙🍧
Sour Blue Pucker is here… sweet, sour, and unforgettably delicious!
05/25/2026
Red, white, and blue… and a little sweet too! 🍧💙❤️
Happy Memorial Day from all of us at Rita’s!
05/24/2026
Rain got you down? Brighten your day with Rita's delicious treats - Today only Buy one Get one Treats.
stop by Ritas Of Rockland St and show this post to claim your discount
Available Today only 5/24
05/24/2026
🎉 GIVEAWAY TIME! 🎉
Let Rita’s get you ready for Summer with our Rita’s Sunglasses
Here’s how to enter:
1️⃣ Follow us on Instagram () 📱
2️⃣ Like this post ❤️
3️⃣ Tag a friend 🤝
✨ BONUS: Earn an extra entry every time you tag a friend!
Giveaway starts 5/24 at 12 pm ET and ends 5/28 at 10 am ET. Winners will be chosen at random.
Good luck!
*See full giveaway rules in our bio!
05/23/2026
Would you scoop it… or pass? 😏
Drop your picks below! 👇
05/23/2026
Can’t decide? We don’t blame you 😏🍧
Discover your next favorite MISTO® flavor today!
Availability may vary by shop and day!
05/21/2026
POV: the PR team wrote the caption… then the social team “fixed” it 😭🍦✨
05/21/2026
Give $1. Make a difference. 💛
05/21/2026
Who says lemons can’t make a difference? 🍋💛
Donate at Rita’s for Alex’s Lemonade Stand!
05/20/2026
Swing for a cause ⛳️🍧
Rita's Italian Ice Eagles Autism Golf Classic
Play. Give. Make an impact.
Register - link in bio
05/19/2026
Stock up for the holiday weekend 🇺🇸
Buy 3 quarts, get 1 FREE, 5/20–5/22 in the app only!
Swipe to pick your flavor, don't see it? Comment your favorite below! 👉
Availability may vary by shop and day!
05/19/2026
We’re kicking off our Alex’s Lemonade Stand Foundation fundraiser at Rita’s!
Stop by, enjoy a treat, and help us support
05/18/2026
Your new obsession? MISTO® Shake 🥤🍧
Sweet, creamy, icy. 😍
05/17/2026
⛳ The final round is in the books… and the leaderboard is looking delicious.🍧
From the 5 Layer Gelati taking the clubhouse lead to Mango Ice making a strong push, this championship was stacked with fan favorites all weekend long. Which Rita’s treat would be taking home the trophy for you? 🏆🍦
05/17/2026
The season we’ve all been waiting for 😎🍧
05/16/2026
ICE MODE: ACTIVATED❄️
Some drops just hit colder🧊🥶
05/16/2026
Is it cake… or is it Rita’s? 👀🍧
Nothing beats the original.
05/15/2026
The SwICEy Meter is rising and trust us, it only gets better from here. 🌶️
Have you leveled up to SwICEy yet?
05/14/2026
This combo just set the bar 🍧💙
What’s your pick?
05/14/2026
Think you’ve got a sharp eye? 👀💙
Comment how many you found ⬇️
We’ll DM a few people who get all 5 a surprise 🎉
Tag someone who won’t get them all!
05/13/2026
No explanation needed.
05/13/2026
Pause it… which one is yours? 👀
05/12/2026
There’s always room for Rita’s 🍧
05/12/2026
The countdown to Dover is on. 🏁
Catch Josh Bilicki driving the Rita’s-sponsored No. 07 Chevrolet at Dover Motor Speedway on May 16.
Plus, don’t miss our on-site meet & greet at the track.
05/11/2026
Your next obsession has arrived 💙🍧
Sweet? Nope. Sour? Absolutely. 😏
Think you can handle Blue Sour Pucker? 👀
05/11/2026
Meet your new obsession 💙💥
Introducing Sour Blue Pucker Ice. Topped with Trolli® Sour Brite Octopus, it’s a flavor punch that hits different. Toppings are an additional charge!
Cool down. Pucker up. Repeat. 😋
05/06/2026
Gelati Sundae = almost gone 😱
Don’t miss your chance to scoop one before it’s history! 🍓🍫
05/05/2026
Every bite = 🔥
Your taste buds won’t know what hit them. 🌶️💥
05/03/2026
Your sweet tooth called… 🍧📞
It said it wants FREE small Italian Ice with any Treat* purchase, today only!
04/30/2026
Something sweet with a little heat is on the way. 👀🌶️
We’re getting ready to bring a bold new flavor to Rita’s. Stay tuned!
04/29/2026
Can you spot the hint? 👀🍬
Pause the video and see if you can guess our newest flavor before the big reveal.
04/24/2026
How would you Kiwi Melon? 🥝🍉
From Italian Ice to Gelati, Blenders, and Misto® Shakes, there are plenty of delicious ways to enjoy this refreshing flavor at Rita’s.
Available at select locations.
Address
100 E Rockland Street
Paterson, NJ
19120
To get to the location on E Rockland Street in Philadelphia, you can take public transport via bus or train to the nearest station and walk for a few minutes. Alternatively, you can drive and park your car in the nearby parking lot or on-street parking spots if available. Please consult a map or GPS for specific directions as I am not permitted to mention the name of the establishment.
Opening Hours
| Monday |
12pm - 10pm |
| Tuesday |
12pm - 10pm |
| Wednesday |
12pm - 10pm |
| Thursday |
12pm - 10pm |
| Friday |
12pm - 10pm |
| Saturday |
12pm - 10pm |
| Sunday |
12pm - 10pm |
Alerts
Be the first to know and let us send you an email when Rita's Italian Ice & Frozen Custard posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
Rita's Italian Ice & Frozen Custard on E Rockland Street in Philadelphia is a must-visit for anyone with a sweet tooth. This ice cream shop and parlor offers an extensive menu of frozen treats that will leave you spoilt for choice. The star of the show is undoubtedly their famous Italian Ice, which is made fresh daily and comes in a variety of delicious flavors. But that's not all - Rita's also serves up mouth-watering Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.
What sets Rita's apart from other ice cream shops is its commitment to quality and freshness. Every treat is made with the finest ingredients and served with a smile by their friendly staff. Whether you're in the mood for something fruity or creamy, there's something for everyone at Rita's.
With over 600 shops across 31 states, it's clear that Rita's Italian Ice & Frozen Custard has won over the hearts (and taste buds) of customers nationwide. So why not join the millions of satisfied customers and head down to E Rockland Street to experience this one-of-a-kind treat experience for yourself? We guarantee you won't be disappointed!