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Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard is an ice cream parlor located on E Rockland Street that offers a variety of frozen treats including Italian Ice, Frozen Custard, Milkshakes, Sundaes, and Gelati. With over 600 shops in 31 states, Rita's is the largest Italian Ice concept in the nation. Experience a unique and delightful treat at Rita's with their signature Misto and Blendini creations.

Recent social media posts

Brownie Bite🤝 Cookie Dough 🤝 Frozen CustardThe real question is…Which one are you choosing? 👀👇Availability may vary by s...
06/26/2026

Brownie Bite🤝 Cookie Dough 🤝 Frozen Custard

The real question is…

Which one are you choosing? 👀👇

Availability may vary by shop and day!

06/26/2026
06/26/2026

Ice Guy is ready for Summer… Are you?

Beach days, sunshine, and Rita’s in hand… he’s got it all figured out.

So… are you ready yet?

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?Host...
06/25/2026

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽

The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?

Hosting a watch party? Make it even cooler with Rita's catering, Italian Ice, or Frozen Custard are the perfect game-day treats for your crew.

Stop by your local Rita's to grab everything you need before kickoff! 🍧🎉

👇 Drop your score prediction in the comments!

Flavor availability may vary by day and location.

POV: you said you weren’t hungry 😅🍧These close-ups are doing way too much… sorry in advance for the cravings 👀
06/25/2026

POV: you said you weren’t hungry 😅🍧

These close-ups are doing way too much… sorry in advance for the cravings 👀

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.Dive into Rita’s newest obsession with a Mermaid Gelati or...
06/24/2026

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.

Dive into Rita’s newest obsession with a Mermaid Gelati or Mermaid Ice Blender 💖🌊

Sweet, sparkly, and made for your beach-day besties.

Tag your mermaid crew below ⬇️🫧

If this doesn’t scream summer… what does? ☀️🌊💙Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard...
06/23/2026

If this doesn’t scream summer… what does? ☀️🌊💙

Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard for the ultimate smooth summer sip 🍧🥤

Who’s grabbing one today? 👀👇

Availability may vary by shop and day!

Fourth of Gelati®🇺🇸🍧Layers on layers of summer happiness, the only thing missing is fireworks 🎆Celebrate the 4th, the Ri...
06/22/2026

Fourth of Gelati®🇺🇸🍧

Layers on layers of summer happiness, the only thing missing is fireworks 🎆

Celebrate the 4th, the Rita’s way.

Summer starts NOW ☀️🍧And the summer must-have list?From beach plans to chaotic photo dumps, make every summer moment a l...
06/21/2026

Summer starts NOW ☀️🍧

And the summer must-have list?

From beach plans to chaotic photo dumps, make every summer moment a little sweeter with Rita’s. 💙

Today only: Get a small Italian ice for just $1 with any purchase, exclusively in the app!

Flavor availability may vary by day and location.

Happy Father’s Day 🍧💙He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎$1 Small ...
06/21/2026

Happy Father’s Day 🍧💙

He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎

$1 Small Italian Ice with purchase, today only.

Happy Father's Day!Player 1 deserves the ultimate power-up thisFather's Day 🎮🍧Slide to reveal your surprise 👀Available i...
06/21/2026

Happy Father's Day!

Player 1 deserves the ultimate power-up this
Father's Day 🎮🍧

Slide to reveal your surprise 👀

Available in the Rita's app only 📲

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️Comment 🍦 if you’re pulling up, offer only...
06/20/2026

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️

Comment 🍦 if you’re pulling up, offer only valid in the app tomorrow only!

06/19/2026

Mermaid Ice is at Rita's and it did NOT come to play.

Limited time only, come get yours before she swims away. 💙🩵

06/19/2026

To Rita’s… and beyond 🍧🚀

Sweet treats, summer nights, and flavors worth obsessing over 😏

Sounds like the perfect adventure to us.

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little differentStop b...
06/18/2026

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little different

Stop by Rita’s and try our Matcha!

Availability may vary by shop and day!

Find your flavor… find your personality 🍧🌴 The Beach Babe → Blue Hawaii🌶️ The Adventurer → Mango + Tajín🎢 The Adrenaline...
06/18/2026

Find your flavor… find your personality 🍧

🌴 The Beach Babe → Blue Hawaii
🌶️ The Adventurer → Mango + Tajín
🎢 The Adrenaline Lover → Cotton Candy
🎆 The Nostalgic One → Mango

Availability may vary by shop and day!

Tag your flavor twin below 👇

06/17/2026

Great Chefs. Great cause.🍋💛

Loved being part of this past weekend with

What’s your Rita’s personality? 👀Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us you...
06/17/2026

What’s your Rita’s personality? 👀

Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us your flavor style below ⬇️

Flavor availability may vary by location.

Straight out of the sea… and into your cup 🧜‍♀️🍧Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t k...
06/15/2026

Straight out of the sea… and into your cup 🧜‍♀️🍧

Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t know you needed.

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.Which one...
06/13/2026

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.

Which one are you grabbing first? 👀

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a ...
06/11/2026

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a difference before the fundraiser ends. Every visit counts 💛

06/08/2026

When a sweet treat supports an even sweeter cause 💛🍋

Join us in supporting Alex’s Lemonade Stand Foundation and helping make a difference one cup at a time.

Stop by Rita’s, spread the love, and support the fight against childhood cancer.

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧Don’t wait… it won’t be here forever 👀
06/05/2026

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧

Don’t wait… it won’t be here forever 👀

Address

100 E Rockland Street
Philadelphia, PA
19120

To get to the location on E Rockland Street in Philadelphia, you can take public transport via bus or train to the nearest station and walk for a few minutes. Alternatively, you can drive and park your car in the nearby parking lot or on-street parking spots if available. Please consult a map or GPS for specific directions as I am not permitted to mention the name of the establishment.

Opening Hours

Monday 12pm - 10pm
Tuesday 12pm - 10pm
Wednesday 12pm - 10pm
Thursday 12pm - 10pm
Friday 12pm - 10pm
Saturday 12pm - 10pm
Sunday 12pm - 10pm

Telephone

+12673354686

Alerts

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What people say

Rita's Italian Ice & Frozen Custard on E Rockland Street in Philadelphia is a must-visit for anyone with a sweet tooth. This ice cream shop and parlor offers an extensive menu of frozen treats that will leave you spoilt for choice. The star of the show is undoubtedly their famous Italian Ice, which is made fresh daily and comes in a variety of delicious flavors. But that's not all - Rita's also serves up mouth-watering Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

What sets Rita's apart from other ice cream shops is its commitment to quality and freshness. Every treat is made with the finest ingredients and served with a smile by their friendly staff. Whether you're in the mood for something fruity or creamy, there's something for everyone at Rita's.

With over 600 shops across 31 states, it's clear that Rita's Italian Ice & Frozen Custard has won over the hearts (and taste buds) of customers nationwide. So why not join the millions of satisfied customers and head down to E Rockland Street to experience this one-of-a-kind treat experience for yourself? We guarantee you won't be disappointed!

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