Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard is an ice cream parlor located on E Rockland Street that offers a variety of frozen treats including Italian Ice, Frozen Custard, Milkshakes, Sundaes, and Gelati. With over 600 shops in 31 states, Rita's is the largest Italian Ice concept in the nation. Experience a unique and delightful treat at Rita's with their signature Misto and Blendini creations.

Recent social media posts

It’s spooky season… but we have ONE very important question:If you could create a Halloween-themed Italian Ice flavor, w...
10/31/2026

It’s spooky season… but we have ONE very important question:

If you could create a Halloween-themed Italian Ice flavor, what would you call it? 👀🎃👻

Availability and hours may vary by shop and day.

🎃 Candy Chart or Trade Pile? 🍬What do you do with your Halloween haul?📊 Candy Chart: Ranked every piece from 👑 to 🚫🔄 Tra...
10/30/2026

🎃 Candy Chart or Trade Pile? 🍬

What do you do with your Halloween haul?
📊 Candy Chart: Ranked every piece from 👑 to 🚫
🔄 Trade Pile: Saved the good stuff for negotiations with siblings/friends
Which one were you? 👀

Availability and hours may vary by shop and day.

Fall called, and it has a few more treats coming your way… any guesses?!Mark your calendar for November 2.Availability a...
10/29/2026

Fall called, and it has a few more treats coming your way… any guesses?!

Mark your calendar for November 2.

Availability and hours may vary by shop and day.

10/27/2026

Connor Wood We’d love to see you enjoying some Rita’s 👀

Zombie’s Blood Ice is heading back to the grave! 🧟‍♂️🩸Which Zombie’s Blood Ice treat are you getting before it is gone? ...
10/26/2026

Zombie’s Blood Ice is heading back to the grave! 🧟‍♂️🩸

Which Zombie’s Blood Ice treat are you getting before it is gone? 👀

Availability and hours may vary by shop and day.

Serving chills tonight. 🌕Come grab your treat under the moonlight!Availability and hours may vary by shop and day.
10/25/2026

Serving chills tonight. 🌕

Come grab your treat under the moonlight!

Availability and hours may vary by shop and day.

The first sip sets the tone for the day. 🥤Follow the straw from 1, 2 or 3 to find your 𝘔𝘪𝘴𝘵𝘰® Shake, then comment the fl...
10/24/2026

The first sip sets the tone for the day. 🥤

Follow the straw from 1, 2 or 3 to find your 𝘔𝘪𝘴𝘵𝘰® Shake, then comment the flavor you landed on!

Availability and hours may vary by shop and day.

10/23/2026

Trick or Treat? Definitely treat. 👻

Even ghosts know the best stop on the block is Rita’s.

Availability and hours may vary by shop and day.

Let the debate begin 👀Guess the generation behind each pic.Availability and hours may vary by shop and day.
10/21/2026

Let the debate begin 👀

Guess the generation behind each pic.

Availability and hours may vary by shop and day.

Cupcake cravings, 𝘙𝘪𝘵𝘢'𝘴® style🧁✨For National Chocolate Cupcake Day, dig into cupcake-inspired favorites like Confetti C...
10/18/2026

Cupcake cravings, 𝘙𝘪𝘵𝘢'𝘴® style🧁✨

For National Chocolate Cupcake Day, dig into cupcake-inspired favorites like Confetti Cupcake 𝘔𝘪𝘴𝘵𝘰®, Unicorn Cupcake Gelati and Chocolate Cupcake 𝘉𝘭𝘦𝘯𝘥𝘪𝘯𝘪®.

Which one are you picking!?🧁

Availability and hours may vary by shop and day.

10/17/2026

Our newest team member works the night shift. Every shift. 👻

Benefits include unlimited Zombie’s Blood Italian Ice. 🩸

Availability and hours may vary by shop and day.

Chat, comment your go to order! 👀Availability and hours may vary by shop and day.
10/16/2026

Chat, comment your go to order! 👀

Availability and hours may vary by shop and day.

Your keyboard said it, not us. 👀If 𝘙𝘪𝘵𝘢'𝘴® is on your mind, stop by and grab the treat you’ve been thinking about.
10/09/2026

Your keyboard said it, not us. 👀

If 𝘙𝘪𝘵𝘢'𝘴® is on your mind, stop by and grab the treat you’ve been thinking about.

Zombie’s Blood Ice is back from the grave! 🧟 Stop by 𝘙𝘪𝘵𝘢'𝘴® and get a taste before it disappears again.
10/05/2026

Zombie’s Blood Ice is back from the grave! 🧟 Stop by 𝘙𝘪𝘵𝘢'𝘴® and get a taste before it disappears again.

Fall plans? Add 𝘙𝘪𝘵𝘢'𝘴® to the list. 🍂🥄Pumpkin and Apple Butter are serving up all the flavors of the season through Oct...
10/02/2026

Fall plans? Add 𝘙𝘪𝘵𝘢'𝘴® to the list. 🍂🥄

Pumpkin and Apple Butter are serving up all the flavors of the season through October 4.

Make your next fall stop a sweet one.

Coffee run, 𝘙𝘪𝘵𝘢'𝘴 style. ☕🍂Celebrate National Coffee Day with a $1.99 Small Frozen Coffee from 12 till 4 pm through the...
09/29/2026

Coffee run, 𝘙𝘪𝘵𝘢'𝘴 style. ☕🍂

Celebrate National Coffee Day with a $1.99 Small Frozen Coffee from 12 till 4 pm through the 𝘙𝘪𝘵𝘢'𝘴 app.

Pumpkin Frozen Coffee, anyone? 👀🎃

This offer must be claimed in the 𝘙𝘪𝘵𝘢'𝘴 App and can then be redeemed in shop or when ordering through the app.

From creamy Concretes to Frozen Coffee and Milkshakes, 𝘙𝘪𝘵𝘢'𝘴 seasonal lineup is bringing all the cozy flavor.Which one ...
09/27/2026

From creamy Concretes to Frozen Coffee and Milkshakes, 𝘙𝘪𝘵𝘢'𝘴 seasonal lineup is bringing all the cozy flavor.

Which one are you getting?

09/24/2026

Consider this your coffee break, 𝘙𝘪𝘵𝘢'𝘴 style. ☕️🤎

Creamy, frozen and topped with whipped cream, 𝘙𝘪𝘵𝘢'𝘴 Frozen Coffee is calling your name.

09/22/2026

First day of fall = $2 off any pumpkin treat from 2 till 5 pm🎃🍂

This offer must be claimed in the 𝘙𝘪𝘵𝘢'𝘴 App and can then be redeemed in shop or when ordering through the app.

A little something extra to celebrate fall. 🙌

Pumpkin or Apple Butter, which team are you on? 🎃🍎Fall favorites are back at 𝘙𝘪𝘵𝘢'𝘴 for a limited time, and we need to k...
09/14/2026

Pumpkin or Apple Butter, which team are you on? 🎃🍎

Fall favorites are back at 𝘙𝘪𝘵𝘢'𝘴 for a limited time, and we need to know which one wins.

🎃 Pumpkin Frozen Coffee or Pumpkin Pie Concrete
🍎 Apple Butter Milkshake or Apple Butter Concrete

Drop your pick below. 👇

Address

100 E Rockland Street
Philadelphia, PA
19120

To get to the location on E Rockland Street in Philadelphia, you can take public transport via bus or train to the nearest station and walk for a few minutes. Alternatively, you can drive and park your car in the nearby parking lot or on-street parking spots if available. Please consult a map or GPS for specific directions as I am not permitted to mention the name of the establishment.

Opening Hours

Monday 2pm - 8pm
Tuesday 2pm - 8pm
Wednesday 2pm - 8pm
Thursday 2pm - 8pm
Friday 2pm - 8pm
Saturday 12pm - 8pm
Sunday 12pm - 8pm

Telephone

+12673354686

Alerts

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What people say

Rita's Italian Ice & Frozen Custard on E Rockland Street in Philadelphia is a must-visit for anyone with a sweet tooth. This ice cream shop and parlor offers an extensive menu of frozen treats that will leave you spoilt for choice. The star of the show is undoubtedly their famous Italian Ice, which is made fresh daily and comes in a variety of delicious flavors. But that's not all - Rita's also serves up mouth-watering Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

What sets Rita's apart from other ice cream shops is its commitment to quality and freshness. Every treat is made with the finest ingredients and served with a smile by their friendly staff. Whether you're in the mood for something fruity or creamy, there's something for everyone at Rita's.

With over 600 shops across 31 states, it's clear that Rita's Italian Ice & Frozen Custard has won over the hearts (and taste buds) of customers nationwide. So why not join the millions of satisfied customers and head down to E Rockland Street to experience this one-of-a-kind treat experience for yourself? We guarantee you won't be disappointed!

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