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Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard, located in 31 states across the nation, is the largest Italian Ice concept with over 600 shops. Visitors may choose from a variety of frozen treats including Italian Ice, Frozen Custard, Milkshakes and Sundaes and signature creations such as Misto and Blendini. Experience the one-of-a-kind treat at Rita's!

Recent social media posts

Brownie Bite🤝 Cookie Dough 🤝 Frozen CustardThe real question is…Which one are you choosing? 👀👇Availability may vary by s...
06/26/2026

Brownie Bite🤝 Cookie Dough 🤝 Frozen Custard

The real question is…

Which one are you choosing? 👀👇

Availability may vary by shop and day!

06/26/2026
06/26/2026

Ice Guy is ready for Summer… Are you?

Beach days, sunshine, and Rita’s in hand… he’s got it all figured out.

So… are you ready yet?

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?Host...
06/25/2026

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽

The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?

Hosting a watch party? Make it even cooler with Rita's catering, Italian Ice, or Frozen Custard are the perfect game-day treats for your crew.

Stop by your local Rita's to grab everything you need before kickoff! 🍧🎉

👇 Drop your score prediction in the comments!

Flavor availability may vary by day and location.

POV: you said you weren’t hungry 😅🍧These close-ups are doing way too much… sorry in advance for the cravings 👀
06/25/2026

POV: you said you weren’t hungry 😅🍧

These close-ups are doing way too much… sorry in advance for the cravings 👀

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.Dive into Rita’s newest obsession with a Mermaid Gelati or...
06/24/2026

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.

Dive into Rita’s newest obsession with a Mermaid Gelati or Mermaid Ice Blender 💖🌊

Sweet, sparkly, and made for your beach-day besties.

Tag your mermaid crew below ⬇️🫧

If this doesn’t scream summer… what does? ☀️🌊💙Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard...
06/23/2026

If this doesn’t scream summer… what does? ☀️🌊💙

Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard for the ultimate smooth summer sip 🍧🥤

Who’s grabbing one today? 👀👇

Availability may vary by shop and day!

Fourth of Gelati®🇺🇸🍧Layers on layers of summer happiness, the only thing missing is fireworks 🎆Celebrate the 4th, the Ri...
06/22/2026

Fourth of Gelati®🇺🇸🍧

Layers on layers of summer happiness, the only thing missing is fireworks 🎆

Celebrate the 4th, the Rita’s way.

Summer starts NOW ☀️🍧And the summer must-have list?From beach plans to chaotic photo dumps, make every summer moment a l...
06/21/2026

Summer starts NOW ☀️🍧

And the summer must-have list?

From beach plans to chaotic photo dumps, make every summer moment a little sweeter with Rita’s. 💙

Today only: Get a small Italian ice for just $1 with any purchase, exclusively in the app!

Flavor availability may vary by day and location.

Happy Father’s Day 🍧💙He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎$1 Small ...
06/21/2026

Happy Father’s Day 🍧💙

He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎

$1 Small Italian Ice with purchase, today only.

Happy Father's Day!Player 1 deserves the ultimate power-up thisFather's Day 🎮🍧Slide to reveal your surprise 👀Available i...
06/21/2026

Happy Father's Day!

Player 1 deserves the ultimate power-up this
Father's Day 🎮🍧

Slide to reveal your surprise 👀

Available in the Rita's app only 📲

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️Comment 🍦 if you’re pulling up, offer only...
06/20/2026

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️

Comment 🍦 if you’re pulling up, offer only valid in the app tomorrow only!

06/19/2026

Mermaid Ice is at Rita's and it did NOT come to play.

Limited time only, come get yours before she swims away. 💙🩵

06/19/2026

To Rita’s… and beyond 🍧🚀

Sweet treats, summer nights, and flavors worth obsessing over 😏

Sounds like the perfect adventure to us.

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little differentStop b...
06/18/2026

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little different

Stop by Rita’s and try our Matcha!

Availability may vary by shop and day!

Find your flavor… find your personality 🍧🌴 The Beach Babe → Blue Hawaii🌶️ The Adventurer → Mango + Tajín🎢 The Adrenaline...
06/18/2026

Find your flavor… find your personality 🍧

🌴 The Beach Babe → Blue Hawaii
🌶️ The Adventurer → Mango + Tajín
🎢 The Adrenaline Lover → Cotton Candy
🎆 The Nostalgic One → Mango

Availability may vary by shop and day!

Tag your flavor twin below 👇

06/17/2026

Great Chefs. Great cause.🍋💛

Loved being part of this past weekend with

What’s your Rita’s personality? 👀Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us you...
06/17/2026

What’s your Rita’s personality? 👀

Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us your flavor style below ⬇️

Flavor availability may vary by location.

Straight out of the sea… and into your cup 🧜‍♀️🍧Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t k...
06/15/2026

Straight out of the sea… and into your cup 🧜‍♀️🍧

Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t know you needed.

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.Which one...
06/13/2026

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.

Which one are you grabbing first? 👀

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a ...
06/11/2026

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a difference before the fundraiser ends. Every visit counts 💛

06/08/2026

When a sweet treat supports an even sweeter cause 💛🍋

Join us in supporting Alex’s Lemonade Stand Foundation and helping make a difference one cup at a time.

Stop by Rita’s, spread the love, and support the fight against childhood cancer.

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧Don’t wait… it won’t be here forever 👀
06/05/2026

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧

Don’t wait… it won’t be here forever 👀

Address

5744 N Mascher Street
Philadelphia, PA
19120

To reach N Mascher Street in Philadelphia by public transport, you can take the Market-Frankford Line or the Bus Route 3. If you're driving, you can park at the lot on Front and Thompson Streets. From there, go south on Front Street and turn left onto Master Street. Then, turn right onto Mascher Street, and the destination will be on your left-hand side.

Opening Hours

Monday 12pm - 10pm
Tuesday 12pm - 10pm
Wednesday 12pm - 10pm
Thursday 12pm - 10pm
Friday 12pm - 10pm
Saturday 12pm - 10pm
Sunday 12pm - 10pm

Telephone

+12673685311

Alerts

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What people say

Rita's Italian Ice & Frozen Custard is a must-visit for anyone looking for a unique and delicious frozen treat experience. With over 600 shops across 31 states, it's no wonder why this popular chain has become the largest Italian Ice concept in the nation.

What sets Rita's apart from other ice cream shops is their famous Italian Ice, made fresh daily with real fruit. The flavors are perfected to provide a refreshing and delightful taste that will leave you wanting more. Additionally, their Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations are all equally delicious.

The story behind Rita's is heartwarming and inspiring. It all started with Bob Tumolo and his mother Elizabeth creating their own Italian Ice recipe in the sweltering hot summer of 1984. With the modest goal of earning some extra income, they named the business after Bob's wife Rita. Today, Rita's continues to spread happiness everywhere it goes while still staying true to its roots by making fresh treats every day with real fruit.

Overall, Rita's Italian Ice & Frozen Custard is a one-of-a-kind treat experience that brings together ice, custard & happiness. As a locally owned small business, they take pride in providing their customers with high-quality frozen treats that are both fun and delicious.

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