Recent social media posts
09/03/2026
The menu refresh everyone in Philly is talking about. ๐๐ฅ
Three of the cityโs favorite chefs. Five completely plant-based creations. One lineup you need to taste for yourself.
๐ฑ Chef Miled Finianos of Habibi Supper Club
Mezz Crunch Wrap + Pom Chop Salad
๐ฑ Chef Reuben Asaram of REUBY
Rosetta Burger
๐ฑ Chef Clara Park of eat cetera philly and The Cinema Chefs
Sweet Heat BBQ Tofu Wrap
Meet the HipCity Philly Chef Edit Menu - available now at HipCityVeg!
09/02/2026
We dont need much, but we do need HipCityVeg ๐ฑโจ
08/31/2026
Septemberโs shake has arrived. ๐๐
The ๐๐๐ซ๐๐ฆ๐๐ฅ ๐๐ฉ๐ฉ๐ฅ๐ ๐๐ก๐๐ค๐ blends organic vanilla ice cream, Pennsylvania apples, and vegan caramel for the perfect first sip of fall. Available for a limited time at HipCityVeg!
08/27/2026
Your fall rotation just got a fresh new upgrade. ๐๐ฅ
Chef Miled of Habibi Supper Club created the ๐๐จ๐ฆ ๐๐ก๐จ๐ฉ ๐๐๐ฅ๐๐ and ๐๐๐ณ๐ณ ๐๐ซ๐ฎ๐ง๐๐ก ๐๐ซ๐๐ฉ which are the perfect feel-good additions to the mix - packed with flavor and made for the days when you want something satisfying without feeling heavy.
Try both from the HipCity Philly Chef Edit Menu!
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08/26/2026
Four NEW dishes. Three celebrated Philly chefs. ๐ฅ๐ฑ
Swipe through the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ ๐๐๐ง๐ฎ featuring Chef Miled Finianos of Habibi Supper Club Mezz Crunch Wrap and Pom Chop Salad, Chef Clara Park of eat cetera philly and Recipe Philly Sweet Heat BBQ Tofu Wrap and Chef Reuben Asaram of REUBY Rosetta Burger.
You wonโt want to miss this - pop in HipCityVeg today to get in on the fun!๐คฉ
08/24/2026
Phillyโs freshest chef collaboration is here. ๐ฅ Introducing the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ, featuring all-new creations from Chef Miled Finianos of Habibi Supper Club, Chef Reuben Asaram of REUBY and Chef Clara Park of eat cetera philly and Recipe Philly
From the Mezz Crunch Wrap and Pom Chop Salad to the Rosetta Burger and Sweet Heat BBQ Tofu Wrap, every dish brings each chefโs signature style to the menu - entirely plant-based and packed with bold flavor.
Come taste the edit today! ๐ฑ
08/19/2026
Meet Chef Reuben Asaram, the creative force behind REUBY and one of the culinary minds behind the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ. ๐ฑ
Born in India and raised in New York, Chef Reubenโs love for cooking began alongside his grandfather, who taught him that food has the power to bring people and cultures together. After studying at the Culinary Institute of America and working in acclaimed kitchens, he brought his talents to Philadelphia.
Through REUBY, Chef Reuben combines his Indian heritage with vibrant Mexican influences to create bold, unexpected flavor combinations. His distinctive culinary perspective even earned him a place in Taco Bellโs inaugural TBX chef program, where he was selected to reimagine the iconic Crunchwrap Supreme.
For the HipCity Chef Edit, he created the ๐๐จ๐ฌ๐๐ญ๐ญ๐ ๐๐ฎ๐ซ๐ ๐๐ซ, featuring a chickpea and rice patty, smoked gouda, avocado, a crispy tostada, sprouts, pickled onions and garlic aioli.โจ
08/17/2026
Meet Chef Clara Park, founder of eat cetera philly and one of the culinary minds behind the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ ๐ฑ
A Philadelphia-born Korean American chef, culinary educator and product-development expert, Chef Clara has spent more than two decades working across kitchens, classrooms and food innovation. She trained in Michelin-starred restaurants, became a Chopped champion, and competed on Netflixโs Snack vs. Chef.
Today, she shares her knowledge through Eat Cetera Philly, her culinary school focused on making cooking exciting and accessible. She also co-hosts The Cinema Chefs, a podcast that explores cooking through memorable food scenes in movies, and will serve as a judge on Recipe Philly, helping select recipes from Philadelphia-area home cooks for a new Center City restaurant.
For the HipCity Chef Edit, she created the ๐๐ฐ๐๐๐ญ ๐๐๐๐ญ ๐๐๐ ๐๐จ๐๐ฎ ๐๐ซ๐๐ฉ, featuring crispy tofu, cucumber kimchi, cilantro slaw, scallion rice and sweet heat BBQ sauce. Itโs a bold, colorful and entirely plant-based creation inspired by the flavors and ingredients that define her cooking.โจ
08/13/2026
Meet Chef Miled Finianos, founder of Habibi Supper Club and one of the culinary minds behind the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ ๐๐๐ง๐ฎ. ๐ฑ
Raised between Lebanon and Miami before making Philadelphia home, Chef Miled draws inspiration from the Middle Eastern flavors, family recipes and traditions of his childhood. Through Habibi Supper Club, he brings people together over intimate dining experiences rooted in Lebanese hospitality, reimagining Levantine cuisine with his own creative, modern perspective.
For the HipCity Chef Edit, he brought those bold Middle Eastern flavors to the ๐ด๐๐๐ ๐ช๐๐๐๐๐ ๐พ๐๐๐ and ๐ท๐๐ ๐ช๐๐๐ ๐บ๐๐๐๐
- two colorful, layered and entirely plant-based additions to the HipCityVeg menu.โจ
08/12/2026
We gave three of Phillyโs most exciting chefs one challenge: create something unforgettable, entirely plant-based. They delivered. ๐ฅ
Introducing the ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ ๐๐๐ง๐ฎ, featuring four original creations from:
๐ฑ Chef Miled Finianos of Habibi Supper Club
Mezz Crunch Wrap + Pom Chop Salad
๐ฑ Chef Reuben Asaram of REUBY
Rosetta Burger
๐ฑ Chef Clara Park of eat cetera philly and The Cinema Chefs
and Recipe Philly
Sweet Heat BBQ Tofu Wrap
Each chef brought their own flavors, influences and creative perspective to the table, working alongside the HipCityVeg team to turn their vision into dishes made for everyone - not only vegans.
Four creations. Three celebrated Philly chefs. One menu you need to experience for yourself.
The HipCity Philly Chef Edit is officially available now. Whoโs trying it first? ๐
08/10/2026
The ๐๐ข๐ฉ๐๐ข๐ญ๐ฒ ๐๐ก๐ข๐ฅ๐ฅ๐ฒ ๐๐ก๐๐ ๐๐๐ข๐ญ ๐๐๐ง๐ฎ is OFFICIALLY HERE!๐ฅ๐ฑ
Three of Phillyโs most celebrated chefs just put their signature spin on plant-based food - and the results are next-level. Bringing together the incredible talent and creativity of Chef Miled Finianos of Habibi Supper Club, Chef Reuben Asaram of REUBY and Chef Clara Park of eat cetera philly and The Cinema Chefs for a menu unlike anything weโve done before.
Meet the lineup:
โจ Chef Miledโs Mezz Crunch Wrap and Pom Chop Salad
โจ Chef Reubenโs Rosetta Burger
โจ Chef Claraโs Sweet Heat BBQ Tofu Wrap
Each dish was created in collaboration with our team, inspired by the chefsโ distinctive culinary styles and reimagined the HipCityVeg way: entirely plant-based, layered with bold flavor and made to impress vegans, non-vegans and anyone who simply loves incredible food.
This isnโt just a new menu - itโs a celebration of Phillyโs culinary talent. You wonโt find anything like this happening in the city right now, so grab your crew and come try it out! ๐ฅ
08/06/2026
The ๐บ๐๐๐๐ ๐ช๐๐๐๐๐ is stacked with crispy chickโn, refreshing cilantro lime slaw, our bold hot chili special sauce, and served on a toasted bun for the perfect bite every time.
Address
121 S Broad Street
Philadelphia, PA
19107
If you're travelling by public transport, you can take the Broad Street Line to the South Broad Street station. From there, it's just a short walk to the restaurant. If you prefer to drive, there are several parking options nearby such as metered street parking and paid parking lots. Just be sure to check for any restrictions or time limits before leaving your car.
Opening Hours
| Monday |
7am - 8pm |
| Tuesday |
7am - 8pm |
| Wednesday |
7am - 8pm |
| Thursday |
7am - 8pm |
| Friday |
7am - 8pm |
| Saturday |
8am - 8pm |
| Sunday |
8am - 8pm |
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What people say
Vegetarian and vegan restaurants have become increasingly popular in recent years, as more people are embracing plant-based diets for health, ethical, and environmental reasons. HipCityVeg is a shining example of a restaurant that not only caters to this growing trend but also excels at it.
Located on S Broad Street in Philadelphia, HipCityVeg is a vegan fast-casual restaurant that offers an extensive menu of delicious and healthy options. From vegan burgers and sandwiches to wraps, salads, smoothies, and desserts, there's something for everyone at HipCityVeg.
What sets HipCityVeg apart from other vegetarian/vegan restaurants is its commitment to using fresh, organic ingredients that are locally sourced whenever possible. The result is food that not only tastes great but also nourishes your body and supports local farmers.
But what really makes HipCityVeg stand out is its mission to promote healthy bodies, a healthy planet, and compassion for all living things. This philosophy is reflected not only in the food they serve but also in their eco-friendly practices such as using compostable packaging and reducing waste.
Whether you're a committed vegan or just looking to try something new, HipCityVeg is definitely worth a visit. With its tasty food, friendly staff, and commitment to sustainability, it's no wonder why this restaurant has become a favorite among locals and visitors alike.
