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Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard was the largest Italian Ice concept in the nation, operating in 31 states with over 600 shops. Offering a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations, Rita's provided a delightfully different treat experience. Founded by Bob Tumolo and his mother Elizabeth in 1984, Rita's started as a small porch window operation in Bensalem, PA. They developed their own Italian Ice recipe and quickly perfected the flavors and consistency by adding chunks of fresh fruit to some of the flavors. Named after Bob's wife, RITA!, the business grew steadily and spread happiness everywhere it went. Sadly, Rita's Italian Ice & Frozen Custard has permanently closed its doors.

Recent social media posts

Brownie Bite🤝 Cookie Dough 🤝 Frozen CustardThe real question is…Which one are you choosing? 👀👇Availability may vary by s...
06/26/2026

Brownie Bite🤝 Cookie Dough 🤝 Frozen Custard

The real question is…

Which one are you choosing? 👀👇

Availability may vary by shop and day!

06/26/2026
06/26/2026

Ice Guy is ready for Summer… Are you?

Beach days, sunshine, and Rita’s in hand… he’s got it all figured out.

So… are you ready yet?

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?Host...
06/25/2026

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽

The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?

Hosting a watch party? Make it even cooler with Rita's catering, Italian Ice, or Frozen Custard are the perfect game-day treats for your crew.

Stop by your local Rita's to grab everything you need before kickoff! 🍧🎉

👇 Drop your score prediction in the comments!

Flavor availability may vary by day and location.

POV: you said you weren’t hungry 😅🍧These close-ups are doing way too much… sorry in advance for the cravings 👀
06/25/2026

POV: you said you weren’t hungry 😅🍧

These close-ups are doing way too much… sorry in advance for the cravings 👀

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.Dive into Rita’s newest obsession with a Mermaid Gelati or...
06/24/2026

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.

Dive into Rita’s newest obsession with a Mermaid Gelati or Mermaid Ice Blender 💖🌊

Sweet, sparkly, and made for your beach-day besties.

Tag your mermaid crew below ⬇️🫧

If this doesn’t scream summer… what does? ☀️🌊💙Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard...
06/23/2026

If this doesn’t scream summer… what does? ☀️🌊💙

Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard for the ultimate smooth summer sip 🍧🥤

Who’s grabbing one today? 👀👇

Availability may vary by shop and day!

Fourth of Gelati®🇺🇸🍧Layers on layers of summer happiness, the only thing missing is fireworks 🎆Celebrate the 4th, the Ri...
06/22/2026

Fourth of Gelati®🇺🇸🍧

Layers on layers of summer happiness, the only thing missing is fireworks 🎆

Celebrate the 4th, the Rita’s way.

Summer starts NOW ☀️🍧And the summer must-have list?From beach plans to chaotic photo dumps, make every summer moment a l...
06/21/2026

Summer starts NOW ☀️🍧

And the summer must-have list?

From beach plans to chaotic photo dumps, make every summer moment a little sweeter with Rita’s. 💙

Today only: Get a small Italian ice for just $1 with any purchase, exclusively in the app!

Flavor availability may vary by day and location.

Happy Father’s Day 🍧💙He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎$1 Small ...
06/21/2026

Happy Father’s Day 🍧💙

He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎

$1 Small Italian Ice with purchase, today only.

Happy Father's Day!Player 1 deserves the ultimate power-up thisFather's Day 🎮🍧Slide to reveal your surprise 👀Available i...
06/21/2026

Happy Father's Day!

Player 1 deserves the ultimate power-up this
Father's Day 🎮🍧

Slide to reveal your surprise 👀

Available in the Rita's app only 📲

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️Comment 🍦 if you’re pulling up, offer only...
06/20/2026

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️

Comment 🍦 if you’re pulling up, offer only valid in the app tomorrow only!

06/19/2026

Mermaid Ice is at Rita's and it did NOT come to play.

Limited time only, come get yours before she swims away. 💙🩵

06/19/2026

To Rita’s… and beyond 🍧🚀

Sweet treats, summer nights, and flavors worth obsessing over 😏

Sounds like the perfect adventure to us.

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little differentStop b...
06/18/2026

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little different

Stop by Rita’s and try our Matcha!

Availability may vary by shop and day!

Find your flavor… find your personality 🍧🌴 The Beach Babe → Blue Hawaii🌶️ The Adventurer → Mango + Tajín🎢 The Adrenaline...
06/18/2026

Find your flavor… find your personality 🍧

🌴 The Beach Babe → Blue Hawaii
🌶️ The Adventurer → Mango + Tajín
🎢 The Adrenaline Lover → Cotton Candy
🎆 The Nostalgic One → Mango

Availability may vary by shop and day!

Tag your flavor twin below 👇

06/17/2026

Great Chefs. Great cause.🍋💛

Loved being part of this past weekend with

What’s your Rita’s personality? 👀Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us you...
06/17/2026

What’s your Rita’s personality? 👀

Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us your flavor style below ⬇️

Flavor availability may vary by location.

Straight out of the sea… and into your cup 🧜‍♀️🍧Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t k...
06/15/2026

Straight out of the sea… and into your cup 🧜‍♀️🍧

Mermaid Ice is making waves with a refreshing, dreamy twist you didn’t know you needed.

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.Which one...
06/13/2026

Run, don’t walk 💙 Stop by Rita’s to try the Sour Blue Pucker Ice lineup before it’s gone from the menu on 6/14.

Which one are you grabbing first? 👀

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a ...
06/11/2026

🍋 Don’t miss your chance to support Alex’s Lemonade at Rita’s! Stop by today, grab your favorite treat, and help make a difference before the fundraiser ends. Every visit counts 💛

06/08/2026

When a sweet treat supports an even sweeter cause 💛🍋

Join us in supporting Alex’s Lemonade Stand Foundation and helping make a difference one cup at a time.

Stop by Rita’s, spread the love, and support the fight against childhood cancer.

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧Don’t wait… it won’t be here forever 👀
06/05/2026

Sour Blue Pucker Ice + that Trolli® topping = the ultimate combo 🍧

Don’t wait… it won’t be here forever 👀

Pick your flavor… and your grad personality 🎓🍧💙 Blue Raspberry🥭 Mango🍒 Cherry💚 Green AppleWhich one are you claiming? 👀👇...
06/03/2026

Pick your flavor… and your grad personality 🎓🍧

💙 Blue Raspberry
🥭 Mango
🍒 Cherry
💚 Green Apple

Which one are you claiming? 👀👇

Availability may vary by shop and day.

Address

5815 Wayne Avenue
Philadelphia, PA
19144

To reach Wayne Avenue in Philadelphia, you have a few options for public transport and driving/parking:

Public Transport:
1. From Center City Philadelphia, you can take the SEPTA Regional Rail Line (Manayunk/Norristown Line) to the Wayne Junction Station. From there, it's a short walk to Wayne Avenue.

2. Alternatively, you can take the Broad Street Subway Line (Orange Line) or the Market-Frankford Subway Line (Blue Line) to the Erie-Torresdale Station. From there, you can transfer to a bus that will take you to Wayne Avenue.

Driving/Parking:
1. If you're coming from Center City Philadelphia, head northwest on Vine Street and continue onto Ridge Avenue. Follow Ridge Avenue until it intersects with Wayne Avenue.

2. If you're coming from outside of Philadelphia, take I-76 (Schuylkill Expressway) and exit at Girard Avenue. Head east on Girard Avenue until it intersects with Wayne Avenue.

Parking options:
- There are street parking spaces available along Wayne Avenue and the surrounding streets. Be sure to check for any parking restrictions or time limits.
- There may be paid parking lots or garages in the vicinity of Wayne Avenue where you can park your vehicle.

Please note that these directions are provided for general reference and it's always recommended to use GPS or mapping services for more accurate directions based on your specific starting point.

Opening Hours

Monday 12pm - 10pm
Tuesday 12pm - 10pm
Wednesday 12pm - 10pm
Thursday 12pm - 10pm
Friday 12pm - 10pm
Saturday 12pm - 10pm
Sunday 12pm - 10pm

Telephone

(267) 335-5906

Alerts

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What people say

Rita's Italian Ice & Frozen Custard on Wayne Avenue in Philadelphia is a must-visit destination for anyone looking for a delightful and refreshing treat. As the largest Italian Ice concept in the nation, with over 600 shops across 31 states, Rita's has established itself as a leader in the ice cream industry.

One of the highlights of Rita's is their famous Italian Ice, made fresh daily. With a wide variety of flavors to choose from, you can indulge in classic favorites or try something new and exciting. The consistency and flavors of their Italian Ice are perfected to provide a truly satisfying experience. What sets Rita's apart is their addition of chunks of fresh fruit to some of their flavors, adding an extra burst of flavor and texture.

In addition to their Italian Ice, Rita's also offers Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations. The options are endless, ensuring that there is something for everyone to enjoy.

The story behind Rita's is both heartwarming and inspiring. It all started in 1984 when Bob Tumolo, a former Philadelphia firefighter, began selling Italian Ice from a small porch window in Bensalem, PA. Together with his mother Elizabeth, they created their own recipe for Italian Ice and quickly gained popularity with their fresh and delicious treats. Naming the business after his wife Rita was a testament to the love and dedication that went into building this brand.

Despite its growth and success over the years, Rita's remains committed to its roots. They continue to make their frozen treats fresh every day using real fruit. This dedication ensures that each visit to Rita's is just as refreshing and enjoyable as it was back when they first opened their doors.

Whether you're craving a cool treat on a hot summer day or simply want to indulge your sweet tooth with something delicious, Rita's Italian Ice & Frozen Custard on Wayne Avenue is the place to go. With their wide range of flavors and consistently high-quality products, you're guaranteed to leave with a smile on your face and a satisfied palate. Don't miss out on the opportunity to experience the joy and happiness that Rita's brings to every customer.

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